Gooding Co. Inc. Obtains Registered Trademark for Tagline.
LOCKPORT, NY - June 10, 2008
Gooding Co. Inc., a 130+ year-old manufacturer of inserts and outserts,
announced that the company recently obtained a Federal trademark
registration for the use of its tagline, The Insert Outsert Experts®.
The process of obtaining trademark protection took approximately one year. However, according to Gerald Hace, Gooding’s president, the effort was well worth it.
“The tagline is designed to underscore our position as a leading manufacturer of inserts and outserts for the pharmaceutical and medical industries,” he said. “We wanted to protect that reputation, which we’ve worked so hard to achieve.”
One of the nation’s oldest printers, Gooding Co. Inc. was established in 1876 and is headquartered in Lockport, NY, just outside of Niagara Falls.